Meet Michel ‘Dreadz’ Goulet of MTl Cannabis

Originally published in the August issue of High Moon Magazine.

In an industry often defined by rapid change and shifting standards, Michel ‘Dreadz’ Goulet has emerged as a steady force. At MTL Cannabis, where he has spent nearly five years, Michel has been part of the company’s evolution from a small-scale cultivation site into one of Canada’s most respected cannabis brands, known for its quality, consistency, and commitment to innovation.

When Michel first joined MTL, the operation consisted of just three rooms of Sage N’ Sour. Today, the company boasts a diverse catalog of genetics, a growing national footprint, and a team of over 200 employees.

A defining feature of Michel’s approach is his uncompromising commitment to quality. Whether it’s flower, hash, or pre-rolls, MTL products are made with care, even in categories where lower-grade inputs are commonly used. For Michel, the integrity of the product comes first, an ethos that has earned the brand enduring trust from some of the most discerning cannabis users in the country, our veterans.

“Veterans and medical patients are the best quality control department you could ask for,” Michel says. “They know exactly what works for them and they’re not afraid to speak up. When you earn their loyalty, you know you’re doing something right.”

Through the Abba Medix medical platform, MTL is helping to bring unique, small-batch cultivars to market, highlighting genetics and growers who truly care about the plant and its consumers. initiatives provide a platform for cultivators who focus on rare phenotypes, artisanal methods, and regional expression, traits that resonate with true cannabis connoisseurs.

He views these collaborations as essential to keeping the market diverse and creatively charged. “There’s no one-size-fits-all approach to cannabis,” he explains. “By giving space to these smaller growers and lesser-known genetics, we’re expanding what’s possible in the Canadian market.”

Ultimately, Michel Goulet’s work is grounded in care for the plant, its product, the consumer, and the community around him. His focus on building something lasting through quality-driven decisions continues to define MTL Cannabis as a brand committed not just to growth, but to doing things the right way.